Led by MIT engineers and Wall Street analysts, Trefis (through its dashboards platform dashboards.trefis.com) helps you understand how a company's products, that you touch, read, or hear about everyday, impact its stock price. Adidas vs. Nike. Sportswear INDUSTRY Footwear Apparel Hardware 3. Repucom's Max Barnett on Nike, Adidas and the battle of the brands in European footba, Nike vs. adidas - battle of the brands infographic, Perspectives: The Big Bet on English Football, The Rising Importance of Social Media for Football Clubs, Rugby Union ‘Yet to Fully Capitilise’ on Commercial Potential. As of 2018, Nike’s footwear revenue of $24.2 billion was roughly 60% more than that of Adidas’ $15 billion. North America and Western Europe are the pair’s two top regions for sales. This shows that Adidas might be the more popular brand. Interested to know more? All Rights Reserved, This is a BETA experience. Nike vs Adidas - Financial Analysis 1. Effective marketing strategies and innovative products have helped these companies outperform the broader apparel industry over the last couple of years. Nike's motto is 'Just do it'. Nike vs. Adidas: The three stripes is making gains on the swoosh — but that doesn't tell the whole story Back to video Adidas More importantly, the success of Superstar is part of a broader resurgence for Adidas AG that has a growing number of consumers and investors switching from “Team Nike.” This surged the interest and demand despite the high price tag. Nike vs adidas 1. For example, if you’re a women’s size 8 for Adidas, your foot is 9.7-inches long. Athletic footwear has continued to a be a strong driver for these companies, led by higher demand for various casual and running style. Brand Value: Adidas is one of the most valuable brands in sports.According to Forbes, it is ranked at #3 position (Nike at # 1 and ESPN at # 2) with a brand value of $6.8 Billion. However, there is still a huge gap between Nike’s and Adidas’ footwear revenues. On Twitter, Adidas’ 2.9m football and soccer followers are outnumbered by Nike’s 4.6m whilst on Facebook, the gulf is even larger with Nike Football’s page enjoying over 42.2m followers, compared to Adidas’s 21.8m. Adidas is a leading brand of sports shoes and apparel. Comparing Nike’s Market Capitalization to that of Adidas, Market Capitalization: Price per share x Shares outstanding as per latest annual filings, Conclusion: Nike has a larger scale and generates more profits, but Adidas is closing the Gap. Nike has tried to replace adidas as the world’s leading brand for soccer gear worldwide. Nike sold $22.3 billion worth of footwear in 2018 while Adidas brought in $14.6 billion. 28.) They operate mainly in the sports footwear industry, with Nike having the upper edge in competition. Adidas footwear has added $5.8 billion to total revenues since 2015, growing at an average annual rate of 17.6%. The estimated value of the brand’s top player endorsements at the Championships this year will include France’s Paul Pogba (+€4m), Wales’ Gareth Bale (+€4m) and Germany’s Mesut Özil (+€3m), while Nike’s catalogue of superstars includes the likes of Portugal’s three time Ballon d’Or winner, Cristiano Ronaldo (+€19m), England’s Wayne Rooney (+€3m) and Sweden’s Zlatan Ibrahimović (+€1.5m). Nike is another world’s renowned manufacturer of sports equipment, and accessories founded in 1964. Will Investors Be Satisfied With 10% In 2021? Additionally, you can find more Trefis Textiles, Apparel and Luxury Good Industry Data here. In 2009 the sales percentage of Adidas reported decline in profits. Difference between Nike and Adidas Nike and Adidas are two of the most popular sports equipment companies in the world. The company has seen its financial performance and global presence growing in the recent years. In order to understand the reputation of how brands work, we shall be covering two sports brands and discuss how their marketing strategies and the brand itself have made their name in the market. Financial Comparison TEAM 7 Josh Militante, Clint Seader, Michelle Lugo, Shamim Imani 2. Adidas has almost four times the number of products than Nike has in its portfolio. Traditionally the battleground has been the supplying of kits and the endorsement of the world’s best and most recognised players. But in terms of engaging with fans, size may not be everything. What’s behind Trefis? Nike is the relative newcomer, having been set up by Philip Knight and Bill Bowerman in 1971, while German company Adidas is celebrating 70 years in existence in 2019. About it: typically on a Nike shoe a clean 'Swoosh ' logo be! 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