Design and deliver sophisticated digital experiences across multiple touchpoints. Andrew Frank. What is the future of DAM and what does it mean for your company? For more information, access a complimentary c opy of the full 2020 Gartner Market Guide for Digital Asset Management. Learn how to access this content as a Gartner client. Your access and use of this publication are governed by Gartner’s Usage Policy. The Digital Asset Management Landscape is becoming more complex. All rights reserved. NEW YORK, December 15, 2020 — Nuxeo, developer of a leading cloud-native Content Services Platform, today announced it has been listed as a Representative Vendor in the 2020 Gartner Market Guide for Digital Asset Management1, the leading resource to help companies define key requirements in their digital asset management (DAM) programs. Managing marketing assets and scaling content operations are top priorities for marketing leaders, which is driving increased investment in digital asset management platforms. ©2020 Gartner, Inc. and/or its affiliates. Gartner is a registered trademark of Gartner, Inc. and its affiliates. Wedia has been recognized by Gartner in their 2020 Market Guide for Digital Asset Management as well as the Gartner Marketing Technology Vendor Guide for its Digital Asset Management… Digital asset management is undergoing a renaissance as marketing leaders face new challenges in managing the growing volume, variety and velocity of content assets. January 21, 2021 7:00 a.m. PST Live Webinar | 1 hour Discussion Topics: The content marketing tactics that work best with each financial demographic; The importance of appealing to consumers’ needs for physical, emotional, and financial health In the report, Gartner underlines which current trends are driving more investments in Digital Asset Management solutions: “faced with rapidly expanding volume and velocity of content, real-time personalization variations, and global distribution, more organizations are investigating DAM solutions.” So critical – in fact – that it is now officially part of the martech conversation. But, truthfully, it has taken me by mild surprise to see this category—probably a quarter century old now—suddenly back in vogue. All rights reserved. Canto. Gartner’s inclusion of digital asset management as a node on the creative, UX and commerce lines of the transit map comes as no surprise to us. 1) Content is Emperor It's about Prioritizing the Cloud. Conversational platforms with improved voice-driven and dialogue-management capabilities will change the way that people interact with the digital world. Artificial Intelligence. We use cookies to deliver the best possible experience on our website. Digital asset management (DAM) is critical in this digital age. To learn more, visit our Privacy Policy. The Gartner Market Guide for Digital Asset Management. Jake Sorofman, Overview Products Gartner Research What are Digital Asset Management (DAM) applications? For more information, access a complimentary c opy of the full 2020 Gartner Market Guide for Digital Asset Management. Gartner prides itself on its reputation for independence and objectivity. For more information, access a complimentary c opy of the full 2020 Gartner Market Guide for Digital Asset Management. To learn more about the value of EAM for your business, visit ibm.co/eam Finally, if you’re ready to take the leap with Maximo or learn more about these innovations, visit the IBM Marketplace to view a demo, trial the product, or contact your sales rep today. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Its research is produced independently by its research organization without input or influence from any third party. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. This Market Guide will help marketing leaders make sense of a very fragmented landscape. You can … Gartner also offers a more-indepth look on Digital Asset Management technologies in its Market Guide for Digital Asset Management, exploring why organizations continue to invest in DAM solutions specifically. All rights reserved. Digital asset management is undergoing a renaissance as marketing leaders face new challenges in managing the growing volume, variety and velocity of content assets. Nuxeo, developer of a leading cloud-native Content Services Platform, announced it has been listed as a Representative Vendor in the 2020 Gartner Market Guide for Digital Asset Management, the leading resource to help companies define key requirements in their … From our perspective, we can see DAM connecting to even more areas, including social, analytics and marketing management. Colin Reid. Products In Digital Asset Management (DAM) Market By continuing to use this site, or closing this box, you consent to our use of cookies. ... Magic Quadrant for Web Content Management, Gartner, July 30, 2019. Digital asset management software includes capabilities for ingestion, storage, retrieval, collaboration and life cycle management of rich-media assets, including text, graphics, images, videos and audio. Market Guide for Digital Asset Management Published: 19 August 2019 ID: G00366718 Analyst(s): Colin Reid Summary Faced with rapidly expanding volume and velocity of content, real-time personalization variations, and global distribution, more organizations are investigating DAM solutions. Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Reset Your Business Strategy Amid COVID-19, Sourcing, Procurement and Vendor Management. As more and more companies are growing, scaling and becoming more digitised, their digital assets — videos, audios, images, documents, and creative files — are also multiplying. According to a recent report by Gartner, digital asset management (DAM) is becoming an increasingly important aspect of companies’ enterprise content management strategies and is regaining attention in organizations due to the prolific use of multimedia objects such as still images and videos in the workplace. In a world of acronyms, DAM and Content Marketing Platform (CMPs) and workflow management … An increasing number of DAM vendors have integrated artificial intelligence … We use cookies to deliver the best possible experience on our website. Marketing leaders should scope requirements from basic to advanced to navigate a complex and changing landscape. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Analyst(s): It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. Industry leaders are spearheading innovation in the cloud, which is … Gartner prides itself on its reputation for independence and objectivity. Now digital asset management isn’t exactly the IZOD alligator and I’m certainly not suggesting that it’s something you ought to appraise with the judgment of bad fashion on the rebound. Source: Gartner “Market Guide for Digital Asset Management” by Bryan Yeager, June 4, 2018. Gartner continues to say, “Marketing organizations that use digital asset management (DAM) solutions are better able to deliver key components for advanced marketing capabilities like real-time personalized marketing across multiple channels at scale.” ©2020 Gartner, Inc. and/or its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. Canto comes with a gallery-style interface where you can preview visual content. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Gartner clients can read the Gartner guide to see the complete list of digital commerce technologies, from digital commerce platforms and payment solutions, to personalization engines and digital asset management platforms, as well as find recommendations for refining their digital commerce roadmap. Analyst(s): This Market Guide will help marketing leaders make sense of a very fragmented landscape. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. To learn more, visit our Privacy Policy. By continuing to use this site, or closing this box, you consent to our use of cookies. Reset Your Business Strategy Amid COVID-19, Marketing Organization and Operations Leader. Faced with rapidly expanding volume and velocity of content, real-time personalization variations, and global distribution, more organizations are investigating DAM solutions. ©2020 Gartner, Inc. and/or its affiliates. For further information, see Guiding Principles on Independence and Objectivity. All rights reserved. ©2020 Gartner, Inc. and/or its affiliates. Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. For further information, see Guiding Principles on Independence and Objectivity. For more information, access a complimentary copy of the full 2020 Gartner Market Guide for Digital Asset Management. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. Its research is produced independently by its research organization without input or influence from any third party. Digizuite participated in the Gartner Digital Marketing Conference in May in sunny San Diego, where the future for the Digital Asset Management industry looked very bright. Burke said Gartner is … Each discipline taps into the power of easy access to brand materials. Here are the five developments Gartner is forecasting. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. Nuxeo, developer of a leading cloud-native Content Services Platform, today announced it has been listed as a Representative Vendor in the 2020 Gartner Market Guide Learn how to access this content as a Gartner client. Your access and use of this publication are governed by Gartner’s Usage Policy. Use this Market Guide to help you define key DAM requirements and navigate a complex landscape. 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